First of all, I want to explain why I chosen apple, my impressions about the company and my personal opinion about Apple.
I think Apple bases its success on its extraordinary capacity of seducing people and its ability to further develop ideas started in other companies. When Apple is about to launch a new product to the market, they manage to create a huge expectation around it.
I also have chosen Apple because I think it is a great company. They are the best at creating new products and put them on the market. Also, the probably have the best marketing ever seen before in a commercial company. They also have the capability to generate a tremendous expectation when launching new products. A prove of that is the amount of speculation and gossip generated around any new product.
Market share
Its only problem of the company is its price. Buying anything from Apple is really expensive, and not everyone can afford it. In the American market (excluding the popular iPod) Apple is seen as a high end product.
My personal experience with Apple products
These are the products that I have bought throughout my life.
Ipod Shuffle 512mb- first generation
Ipod Nano 8g- second generation
Iphone 3g 8g- second generation
Ipod Touch 16- second generation
Ipod Nano 16g- fifth generation
Mac Book 13’- last generation
I can only say good things about Apple products. I always liked them, and enjoyed them a lot. They are always well designed, look attractive, and are easy to use. Since I like to stand apart from the rest, I chosen Apple every time my budget allowed me to do so. Maybe it is a bit like wanting to wear designer clothes and be glamorous, but in electronics. It's a different live style!
The last thing that I want to say today, is about Steve Jobs. He founded Apple together with another Steve, Steve Wozniak (Woz) and both were born in San Francisco.
Esteve
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